Marketing Automation

High-Level Marketing Intelligence

Our Firestorm Suite of products offer a multitude of industry-specific Marketing Automation tools.

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Automated Buy Back Email to Website Visitors

When a customer is viewing inventory on your website, they aren’t just wasting time. They’re a HOT lead! Our Firestorm Website Tracking identifies anonymous customers on your website, and if they view inventory pages our system automatically sends them a Buy Back offer (or other approved message).

Automated Featured Inventory Email

The number one purpose of email is to get traffic to your website. On average, 80% of a dealer’s website page views are of inventory. Our system automatically sends a weekly, bi-weekly or monthly email showcasing your Firestorm Website’s featured inventory in order to get more customers viewing inventory on your website, and generate more leads.

Automated Email Sequences

Setup a sequence of emails in our Firestorm Email System, and they’ll automatically send out to customers in the timeframe you chose. Examples include:

  • Happy Birthday & Happy Half Birthday
  • 5-Step Unit Purchase Follow-up
  • Lead Follow-up/Nurture Campaign
  • Service Reminders
  • Triggered Department Manager Introductions

Automated Reputation Management Email & Text Review Invitations

With DMS integration, our Reputation Management system automatically emails a thank you email with a review invitation to each customer who does business with you on a daily basis. This increases customer loyalty and grows online reviews for your dealership.

Reviews & Ranking Mobile App

Our Reputation Management system also comes with access to the Reviews & Ranking Mobile App. This app enables you to send customer’s a picture with their new unit via email and/or text, and auto post it to Facebook! It also sends review invitations via email and text to grow online reviews.

Service Jobs

It seems the Service Department page on every dealer’s website is nearly exactly the same. Now you can systematically add excellent content in order to provide social proof (and earn more business) as well as boost SEO and increase website traffic. Our system enables you to add Before and After Photos that auto post to your Firestorm Website.