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POWERSPORTS MARKETING ANNOUNCES 2015 ‘VOICE OF CUSTOMER’ EXCELLENCE AWARD WINNERS

Tia Robinson | 01/26/2016

 

ATLANTA, GA – January 25, 2016 – Powersports Marketing officially congratulates our 2015 ‘Voice of Customer’ Excellence winners!  Earning this prestigious award is quite an accomplishment and is issued from the ultimate authority: the dealerships’ actual customers.

The 2015 winners include:

  • National Dealer of the Year – Wolverine Harley-Davidson® - Clinton Township, MI

  • Region 1 Winner – Ronnie’s Mail Order – New Ashford, MA

  • Region 2 Winner – Augusta Harley-Davidson® - Augusta, GA

  • Region 3 Winner – Indianapolis Southside Harley-Davidson® - Indianapolis, IN

  • Region 4 Winner –Thunder Mountain Harley-Davidson® - Loveland, CO

  • Rookie of the Year (Less than 6 months on the program) – Kissimmee Motorsports – Kissimmee, FL
     

This annual competition is scored on the dealers’ Repeat and Referral Score (RRS). The RRS is a dynamic measurement determined by using an algorithm that considers the Dealers Voice of Customer (reviews & feedbacks), star rating, trending, and action on responding and handling those reviews and feedbacks.   

 

Winners will all receive a variety of prizes, including premium placement on the national consumer website: www.PowersportsDealerLocator.com.  Additionally, the national winner will receive a complimentary Sharp Shooter Event Marketing Campaign valued at $5,000.

Powersports dealers may contact Powersports Marketing at 877-242-4472 to inquire about PDL Certification, the Powersports Dealer Locator website, the Repeat and Referral Score, or how to compete in the 2016 ‘Voice of Customer’ Excellence Award program.
 

About Powersports Marketing

Powersports Marketing™ www.powersportsmarketing.com and Powersports Dealer Locator www.powersportsdealerlocator.com are subsidiaries of Dealership University™ and specialize in training and targeted marketing solutions for Powersports dealers of all sizes throughout the U.S. With solutions ranging from Direct mail and E-mail Marketing to Search Engine Marketing, Online Reputation Management and Social Media Marketing.  For more information, please visit: www.powersportsmarketing.com.

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Media contacts:

Tia Robinson

Powersports Marketing

877-242-4472 ext. 110

trobinson@powersportsmarketing.com

 

Rod Stuckey

Powersports Marketing

877-242-4472 ext. 102

rstuckey@powersportsmarketing.com

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POWERSPORTS MARKETING LAUNCHES INDUSTRY’S FIRST DONE-FOR-YOU EMAIL MARKETING SOLUTION

Tia Robinson | 01/21/2016

 

Built exclusively for Powersports dealers, the Firestorm email system makes sending powerful, creative emails a lot easier.

ATLANTA, Ga. – January 13, 2016 – Powersports Marketing™, the industry’s leading powersports training and marketing company, is excited to announce the rollout of their revolutionary Firestorm email system.  Firestorm is built exclusively for Powersports dealers, and is the industry’s first and only done-for-you, turn-key email program. 

 

Through the Firestorm email system, dealers can choose from dozens of fully-designed themed templates that include real, powersports specific, editable ad copy within each section, or they have the option to select from standard pre-designed header graphics only.  In addition, all the sample images included in the email are specific to the OEM sold at dealership, and each dealer receives their own custom designed email header graphic.

 

According to Rod Stuckey, CEO of Powersports Marketing, “Email marketing is here to stay, however the effectiveness of most dealerships’ current email marketing has much room for improvement due to the clumsy nature of non-powersports specific email software.  Because we built this system from the ground up for the motorcycle dealer, we’ve been able to make sending kick ass emails quick and easy.”

 

This new email program provides a level of powerful content at the click of a button never before available in this industry, while allowing dealers to add, remove, and edit the pre-designed email sections. Dealers don’t get locked into canned, stuffy cookie-cutter messages. And most importantly, unlike other email systems, Firestorm doesn’t try to be all things to all people. The graphics in Firestorm are designed specifically for powersports enthusiasts by some of the best graphic designers in powersports advertising. 

Firestorm provides dealerships with the best of both worlds: cool creative graphics with the convenience and ease-of-use of an editable templated email.

 

Dealers can sign up for a FREE demo of the new Firestorm email system by visiting www.FirestormEmail.com or by calling 877-242-4472.

 

About Powersports Marketing

Powersports Marketing™, a subsidiary of Dealership University, develops and executes targeted marketing solutions for Powersports dealers of all sizes throughout the U.S. With solutions ranging from Direct mail and E-mail Marketing to Search Engine Marketing, Online Reputation Management and Social Media Marketing, Powersports Marketing helps dealers deliver the right message to the right target audience via the best media method at just the right time.  For more information, please visit: www.powersportsmarketing.com.

###

Media contacts:

Tia Robinson

Powersports Marketing

877-242-4472 ext. 110

trobinson@powersportsmarketing.com

 

Rod Stuckey

Powersports Marketing

877-242-4472 ext. 102

rstuckey@powersportsmarketing.com

...
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POWERSPORTS MARKETING™ ANNOUNCES 2016 SPRING BREAK OUT MARKETING BOOT CAMP EVENT

Tia Robinson | 01/13/2016

 

“The No B.S. Approach to Marketing in the New Year.”

 

ATLANTA, GA – January 13, 2016 – Powersports Marketing™, a subsidiary of Dealership University™, is hosting their semi-annual, 3-day, marketing boot camp.  This event will be Monday, March 7th – Wednesday, March 9th in Peachtree City, Georgia.

 

They’ll be combining their experience of partnering with over 700 dealerships, and a decade of operating a 4-store dealer group, to get to the heart of what really works in marketing for the Powersports industry and beyond.

 

Plus, there will be an open discussion with leading Powersports dealers from across North America, highlighting what works for them.

 

According to Rod Stuckey, CEO of Powersports Marketing, “We’re going to stick with what works and provide our usual ‘No B.S.’ approach to marketing that our clients have grown to expect from us.  Our goal is to educate dealers on how and why it’s important to focus on quantifiable direct-response marketing rather than branding and image marketing that can’t be measured.”

 

The Boot Camp will provide dealers with the upbeat, straight-talking training style that the Powersports industry has been used to receiving from Powersports Marketing for the past 10 years.  It’s geared towards Dealer Principals and their Marketing Managers, and will focus on real world Powersports dealer specific best practices and case studies that have proven successful in over 700 dealerships nationwide.  Topics will include both online and offline marketing systems, tools, and strategies that help dealers sell more bikes and make more money.

 

For more information, or to enroll in the 2016 Spring Break Out Marketing Boot Camp, dealers can call 877-242-4472 or go to www.PowersportsMarketing.com/BootCamp.

 

About Powersports Marketing

Powersports Marketing™ www.powersportsmarketing.com and Powersports Dealer Locator www.powersportsdealerlocator.com are subsidiaries of Dealership University™ and specialize in training and targeted marketing solutions for Powersports dealers of all sizes throughout the U.S. With solutions ranging from Direct Mail and E-mail Marketing to Search Engine Marketing, Online Reputation Management and Social Media Marketing.  For more information, please visit: www.powersportsmarketing.com.

 

Media contacts:

Tia Robinson

Powersports Marketing

877-242-4472 ext. 110

trobinson@powersportsmarketing.com

...
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Why They Buy?!

Rod Stuckey | 10/01/2015

 

Most advertising is set up for failure from the beginning. This is due to the mindset of the advertiser which is, “How do I sell?” I’ve seen this critical mistake made from amateurs to so-called experts for as long as I can remember. The profound question that must be asked isn’t, “How do I sell?” but instead, “Why do people buy?”

 

The fact is that your customers absolutely LOVE to buy, but don’t want to be sold. The psychology behind this is that we BUY for desire of gain, which is a positive emotion. But when we’re sold the perception is that it could be something we don’t really want or need. Therefore, we have a fear of loss, because we bought something we didn’t need and have now made a ‘losing’ investment (side note: this is also why salespeople often have unwarranted negative images).


Big dumb companies will actually spend millions of dollars investing in teaching sales people “how to sell” and launching “salesy” ad campaigns without ever even asking the “why do they buy” question, which is all that really matters. 

 

Additionally, many dealers have been taught that the purpose of advertising is branding: to get your name out there, build your brand, and create top of mind awareness. While this may be effective if you’re a mega consumer brand like Nike, Bud Light, or Ford with millions of dollars to throw at mass media, it’s simply not the most effective way for small to medium size businesses to invest. Branding, as in your logo front and center as the primary message of your marketing, definitely doesn’t answer the “why they buy” question.

 

However, it does take consistency to create a responsive list. Most dealers don’t understand that a list that hasn’t been marketed to will usually be a very cold list, meaning it will not generate a good response. Consider this, if you receive a communication from a business that you’ve done business with in the past, but they’ve never marketed to you before you can be caught off guard. Especially if the message is, “Hey! Wanna buy a new bike?” (even though you’re likely not in the market). 

Compare that with the feelings you have when you receive marketing from a business that you’ve had a relationship with and they reach out to you with friendly, beneficial messages on a regular basis. In this case, the list goes from cold, to warm, to warmer, to even hot. 

 

We recently had a dealer who had been in business for 50 years but didn’t even have a customer list. No emails, no physical addresses, no phone numbers. This was a huge red flag and a clear indicator that his customers never heard from him. As I’ve said in this newsletter for the last 5 years, and I will continue to do so until I’m blue in the face, your customer list is the biggest asset you have. 

 

Why do your customers buy from you? As you’ve likely heard, people buy from people that they know, like, and trust. In fact, years ago the University of Wisconsin did a study and found that 50% of sales are due to feelings of friendship. 

 

As Jeffery Gitomer says, “If you make a sale, you can earn a commission. If you make a friend, you can earn a fortune.” 

 

 

For these reasons, here at Powersports Marketing we believe strongly in one-to-one, relationship-building, direct marketing from a real human being, to a real human being, with a relevant and compelling message inviting your customers to your dealership.

 

The way we construct our Sharp Shooter marketing campaigns are so that even if your customers can’t take you up on your offer at this time, they feel a sense of gratitude that you’ve reached out to them. They appreciate hearing from you, and therefore as time passes and consistency happens, your list gets warmer and warmer, with responses increasing consistently over time. 

 

So with Halloween, Thanksgiving, and Christmas quickly approaching (three great excuses to reach out to your customers), don’t ignore your customers, they want to hear from you. They LOVE to buy from you, but don’t want to be sold. So, contact us today for a FREE market analysis and we’ll show you exactly how to execute a 3-step “Hallow-Thanks-Mas” marketing campaign that will warm your list right up without the hard sell! 877.242.4472 

 

The true purpose of your advertising shouldn’t be branding or to get your name out there, but rather direct response marketing to get your customers to visit your store, your website, or pick up the phone and call you. When you do this the right way, branding is a happy byproduct. And when you do this the right way, you create affinity with your list; they begin to like you and trust you even if they haven’t actually met you in person. This affinity is also a happy byproduct of a proper direct response campaign. 

 

However, it does take consistency to create a responsive list. Most dealers don’t understand that a list that hasn’t been marketed to will usually be a very cold list, meaning it will not generate a good response. Consider this, if you receive a communication from a business that you’ve done business with in the past, but they’ve never marketed to you before you can be caught off guard. Especially if the message is, “Hey! Wanna buy a new bike?” (even though you’re likely not in the market). 

 

Compare that with the feelings you have when you receive marketing from a business that you’ve had a relationship with and they reach out to you with friendly, beneficial messages on a regular basis. In this case, the list goes from cold, to warm, to warmer, to even hot. 

 

We recently had a dealer who had been in business for 50 years but didn’t even have a customer list. No emails, no physical addresses, no phone numbers. This was a huge red flag and a clear indicator that his customers never heard from him. As I’ve said in this newsletter for the last 5 years, and I will continue to do so until I’m blue in the face, your customer list is the biggest asset you have. 

 

Why do your customers buy from you? As you’ve likely heard, people buy from people that they know, like, and trust. In fact, years ago the University of Wisconsin did a study and found that 50% of sales are due to feelings of friendship. 

 

As Jeffery Gitomer says, “If you make a sale, you can earn a commission. If you make a friend, you can earn a fortune.” 

 

For these reasons, here at Powersports Marketing we believe strongly in one-to-one, relationship-building, direct marketing from a real human being, to a real human being, with a relevant and compelling message inviting your customers to your dealership.

 

The way we construct our Sharp Shooter marketing campaigns are so that even if your customers can’t take you up on your offer at this time, they feel a sense of gratitude that you’ve reached out to them. They appreciate hearing from you, and therefore as time passes and consistency happens, your list gets warmer and warmer, with responses increasing consistently over time. 

 

So with Halloween, Thanksgiving, and Christmas quickly approaching (three great excuses to reach out to your customers), don’t ignore your customers, they want to hear from you. They LOVE to buy from you, but don’t want to be sold. So, contact us today for a FREE market analysis and we’ll show you exactly how to execute a 3-step “Hallow-Thanks-Mas” marketing campaign that will warm your list right up without the hard sell! 877.242.4472 

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